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Content operations

Collaborate effortlessly on content strategy, creation and analytics

Streamline your content operations

Collaborate effortlessly on content strategy, creation and analytics

  • Plan and visualize your content strategy
  • Drive operational efficiency
  • Grow your marketing impact
  • Manage resources and governance
  • Analyze and optimize content performance

Content operations

There are many ways we can help

We can answer your questions, share more insights, and invite you to upcoming events to learn from your peers.

Get ahead of the curve – stop putting out fires

Ensure content is always ready when and where it’s needed.

Plan content strategy

Proactively identify gaps in availability, then prioritize content production for channels, audience, campaigns, regions, and more.

Visualize content needs

Create and track strategy visually by defining target audiences and plotting content publication on the strategy board — with customizable dual-pivot views.

Track calendar status

Create campaigns, plan publications, and keep track of work status on the campaign calendar.

Content operations handled

Collaborate effortlessly on content strategy, creation and analytics

Plan and visualize your content strategy

Map out your content strategy - including target audiences, campaign themes and content formats.

Drive operational efficiency

Plan, organize and schedule content production via structured workflows tuned to your business.

Grow your marketing impact

Expand the speed, scale, and quality of your content to support local and global marketing objectives.

Manage resources and governance

Quickly understand and manage resource availability and compliance requirements.

Analyze and optimize content performance

Measure the impact of all your content and prioritize the most effective campaigns.

Sitecore success stories

"The end-to-end Sitecore XP and Content Hub solution has enabled Microsoft to develop a world-class platform that delivers high-quality, personalized and targeted content to millions of partners across the world."

Nicol Chadek

Director of Digital Marketing Operations, Microsoft

See how they did it See how they did it
Microsoft Case Study

More resources about content operations

Building better experiences with content and asset management

Explore the trends, challenges and priorities shaping the content and asset management landscape, in our deep-dive report.

An ideal content lifecyle – proof it does exist

Take a deep dive into two leading customers who will share their project details, as they successfully connect their content with CX

How to recognize and solve content bottlenecks

The best way to prioritize content efforts is by looking at the three most common bottlenecks: channel chaos, lack of team alignment, and personalization requirements.