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Campaigns

Orchestrate every customer interaction across any channel from one integrated system.

Skip the back-and-forth

You’re trying to coordinate digital marketing campaigns across every channel. But you have to endure endless back and forth between systems for content management, campaign setups, email, tracking, SEM, and marketing automation. With Sitecore, it’s different. You’ll be able to orchestrate every move across every channel—all from one system that breaks down all those silos into one platform. 

Harmonize your customer experiences

Our unified platform lets you do everything you need in a single environment. With the Sitecore Experience Cloud’s back-end database, every digital interaction can be stored and aggregated with data from other systems (like your CRM). That changes everything. Because understanding your customers’ past and current experiences, and knowing exactly where they are on their buying journeys, lets you deliver the right content, just when they’re most receptive to it.

In Sitecore Experience Cloud, you keep track of your campaigns in its Campaign Creator application, which generates a campaign tracking code (for tracking external interactions and measuring traffic and efficiency) that helps you know which activities belong to which campaigns.

 
Sitecore Experience Cloud's Marketing Control Panel lets you create new campaign groups and custom campaign facets, which adds contextual data to marketing activities providing information that is critical to your marketing strategy, such as geography, business unit, and so on. You can also set up vanity URLs or aliases for campaign websites and extend campaigns to sites other than your own, using Sitecore’s Federated Experience Manager.

Sitecore Experience Cloud's Experience Analytics tracks real-time information about where web visitors are coming from, which channels they use to access your campaign content, and which pattern cards (or personas) they match. You can also view reports about which campaigns are triggered most frequently and which ones lead to the highest conversion rates against your campaign goal. The Engagement Value Scale helps you evaluate how effective your campaign is and highlights the areas for optimizing performance. Personalization rules let you customize a user’s experience, ensuring the marketing content aligns with the campaign and is relevant to the customer.

Plan, execute, and report on campaigns based on the real business value of every engagement. It’s never been easier to deliver and track content and offers that make a real impact on strategic objectives. This is agile campaign management built around a single view of… everything. You’ve never marketed like this before.

Optimize

Test changes for yourself and optimize your campaigns on the fly—without needing massive development. Making rapid adjustments or pivoting mid-campaign is effortless with Sitecore Experience Cloud's Campaign Creator application.
Learn how
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Real-time engagement on every channel

Delight your customers and deliver target-busting campaigns
How others do it
Whether you have 50 customers or 5 million, on-the-spot campaign decision making is impossible when you’re hunting across channels for information.
How Sitecore does it
Sitecore automatically  monitors and measures campaign performance across every customer touchpoint with ease, from launch to conclusion.
The result

So you can re-use and tweak campaign content and activities to maximize results without the help of IT or third-party agencies—delighting your customers and your executives.

How Sitecore meets marketing challenges

Marketing campaigns

Orchestrate every digital marketing activity across every channel on one unified platform. 

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Mobile solutions

Let mobile off the leash. Here’s why mobile is about people, not devices—and what that means for you.

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Personalization

Think 1:1 marketing is just a fairytale? Think again. See how we make fine-tuned personalization simple.

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360° customer view and analytics

A single view of the customer puts the impossible within reach. Smash down silos and turn data into action.

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Marketing automation

When you communicate in context of customer interactions, customers will look forward to your next email.

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Testing and optimization

If you don’t test, you’ll never learn. See how easy we make it to test and optimize customer experiences.

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Commerce

Customer experience doesn’t end at purchase. Combine content with commerce and watch your sales grow.

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Content governance

 Learn how we give you total control over your content—as well as total peace of mind.

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Sign up for a demo today!

Take a closer look at the Sitecore Experience Cloud
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