Sitecore Experience Awards

ACOG

SEA category: ​Most sophisticated implementation
Project brief

The American College of Obstetricians and Gynecologists drives engagement with a data- and resource-rich digital experience that meets the needs of physicians, patients and partners.

About

ACOG

North America

Professional Services

CHALLENGE

Integrate content and data from multiple systems

  • Consolidate several e-commerce stores
  • Provide unified member/customer record
  • Enable practicing physicians to access crucial medical information
  • Engage medical students, activists, medical practice managers
SOLUTION

Solutions used

  • Sitecore Experience Platform (XP 9.0)
  • Sitecore Experience Accelerator (SXA)
  • Sitecore Experience Database (xDB)
  • Sitecore Experience Analytics
  • Integrations include:
    • Coveo
    • OAuth
    • NetForum
    • Web API
OUTCOME

Launched easily updatable microsites for chapter leaders

  • Consolidated e-commerce stores
  • Created a clinical guidance portal for practicing physicians; specific search patterns for vital clinical information
  • Gathered resources for medical students
  • Developed a portal for patients
  • Established landing pages for important initiatives, e.g. library of guidance for medical practice managers
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Case Study: ACOG Improves Engagement & Launces Easily Updatable Microsites