Sitecore Experience Awards

Lighting leader renders massive catalog easy to search

Acuity Brands builds new Sitecore site that brings more than 4,500 product web pages to light for business customers
Project brief

Acuity Brands, Inc., is the North American market leader and one of the world’s leading providers of lighting and building management solutions for commercial, institutional, industrial, infrastructure, and residential applications. Customers use the Acuity website to search the company’s portfolio of more than 4,500 product web pages, many of which come with varied configurations to meet customer’s needs. Before the redesign, Acuity’s website was dense with overview level content customers weren’t reading and was plagued with performance and reliability issues.

Capabilities

XP

Tech Stack

Salesforce

About

AcuityBrands

North America

Manufacturing

CHALLENGE

Upgrade site to unlock potential

  • Enable customers to find and group products
  • Improve click-through behavior
  • Allow site to have concurrent users
  • Augment site performance
  • Enhance search interface
SOLUTION

Solutions used

 

OUTCOME

Upgraded site for better user experience

  • Improved click-through behavior from 70% to 85%
  • Reduced time spent on product cataloguing from 72 hours down to 2 hours
  • Delivered reliable performance for up to 200 concurrent users
  • Enabled users to find products easily in fewer clicks
  • Decreased page load times to 2-3 seconds
  • Quickened search result population from 15 seconds to 2 seconds
  • Eliminated reliance on servers through PaaS deployment 
See the project

The right products for the right customers

The new Acuity site makes it easy for customers to find the right products they need. The new website is integrated with Acuity’s product information system (PIM) — containing imagery, documentation, specification sheets, and instructions. It displays more than 4,500 product web pages, with their complex specifications and search criteria, and delivers reliable performance for 200 concurrent users. The solution also improves Acuity’s internal efficiencies; a smaller team can deliver new functionality more rapidly.

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