AXA increased lead routing efficiency with Sitecore 

AXA XL is a leading provider of P&C global commercial insurance. A complex myriad of information, combined with changing regulations, creates a massive challenge for insurance companies to communicate their services correctly to customers. AXA XL needed a solution to merge disparate business units with similar services with vastly different requirements for customers. In addition, AXA XL needed to ensure that inbound leads were of quality and routed correctly through the organization in real-time.