CHALLENGE
China seen as a critical and growing market for BHP
- No dedicated, local language Chinese website
- Brand campaign being launched in China
- Provide better support for BHP in the Chinese market
- Manage multi-region stakeholders (Perth, Melbourne, Shanghai and Singapore)
- Initial plan was a quick-fix, static, low-function copy of the international site
- Short deadline to deliver a new solution
SOLUTION
Solutions used
- Sitecore Experience Platform (XP 9.1)
- Sitecore Experience Manager (XM)
- Sitecore translation
- Integrations include:
- Microsoft Azure SaaS/PaaS
OUTCOME
Sitecore translation saved a huge amount of time, repurposed existing content
- Improved digital marketing and content management
- Increased speed to market because of faster content updates
- Cut out need for time-consuming IT expertise
- Developed and launched new site in just eight weeks
- Involved a global team to overcome language, cultural and time zone challenges
- Established a template for redeveloping BHP’s global online presence
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