BMI Healthcare builds a new digital experience with Sitecore

Owned by Circle Health Group, BMI Healthcare is the leading provider of private health treatment in the UK. Its acquisition placed renewed focus on building a cutting-edge digital experience to meet the fast-changing needs of customers, with a focus on: making it easier for clients to search for hospitals, find treatments, and book appointments online. Reading Room recommended an upgrade from Sitecore v7 to v10, and within four weeks of the MVP launch, BMI saw a 10.5% increase in enquiry conversions.