CASE STUDY

Cirque du Soleil’s show-stopping digital transformation

Creating seamless customer experiences across multiple platforms and languages
Project brief

Cirque du Soleil started with a group of street performers in Montreal, Canada in 1984 and today, manages approximately 40 shows around the world. In addition to the iconic shows under the blue and yellow big top, the Cirque du Soleil brand also includes other live entertainment brands such as the Blue Man Group, VStar Entertainment Group and The Works Entertainment Group.

Capabilities

XP

About

Cirque du Soleil Entertainment Group

North America

Media and Entertainment

CHALLENGE

Create a seamless customer experience across all digital platforms

  • Replicate the experience of a live show in the digital environment
  • Increase speed to develop new content in multiple languages across multiple entertainment brand platforms
SOLUTION

Solutions used

OUTCOME

Personalization across the entire digital ecosystem

Globally, annual ticket sales range from 11-12 million of which one-third of those transactions are done online and move through the Sitecore digital ecosystem. Through micro-interactions and behavioral personalization, Cirque du Soleil is increasing engagement, conversion rates, and repeat business.

  • Increased brand loyalty and repeat business
  • Faster development time for four language sites: French, English, Spanish, and Mandarin
  • Personalization leading to increased engagement and conversion rates

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WHAT THEY SAID
When you start doing personalization and you see the lift in terms of conversion, engagement, and repeat business, you can’t stop playing with personalization.

Pierre-Paul Lariviere

Digital Experience Director

Cirque du Soleil Entertainment Group