Sitecore Experience Awards

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Covington & Burling

SEA category: Most intelligent content optimization
Project brief

Covington & Burling, a global law firm, has expanded engagement with its current and prospective client base in the U.S. and overseas, firmly establishing itself as a thought leader through a new online experience.

Capabilities

XP

About

Covington & Burling

North America

Professional Services

CHALLENGE

Align website journeys with business and marketing plans

  • Align website journeys with business and marketing plans
  • Develop industry / sector-based engagement strategy
  • Increase visibility in non-domestic markets
  • Improve news relevance industry / sector clients
  • Demonstrate commitment to diversity, inclusion, and collaboration
  • Implement sector engagement analytics
  • Uncover opportunities to deliver relevant industry / sector content that aligns with business growth objectives
SOLUTION

Solutions used

OUTCOME

Increased engagement values and value per visit

  • Generated Profiles, Profile Keys and Digital Relevancy Map
  • Doubled average duration of a visit at 6 to 7 minutes
  • Improved engagement with personalized insights to 15 minutes (average)
  • Boosted visits to key content areas: toolkits / content hubs by 42%; insights by 51%; tech sector by 93%
  • Expanded subscriptions by 115%
  • Grew outside U.S. page views of tech sector content by 37%
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