CASE STUDY

D&W Diesel reroutes their digital transformation, replatforming to Sitecore OrderCloud

Driving customer growth with an enhanced e-commerce platform
Project brief

An exhausted platform in need of an upgrade

D&W Diesel is a national distributor and manufacturer of a wide variety of products for industrial and mobile equipment applications. The company reached out to Sitecore when they realized that they were outgrowing the e-commerce platform that had launched them into the digital game. They recognized that they needed a solution that would drive growth for a range of customers, from large international manufacturers to small repair shops.

Capabilities

Commerce

About

D and W Diesel

Wholesale

CHALLENGE

Use technology to support growth

  • Upgrade existing ecommerce platform
  • Create an enhanced product catalog
SOLUTION

Solution used

  • Sitecore OrderCloud® now powers the dwdiesel.com experience
  • The platform features search capabilities allowing customers to navigate 60,000 SKUs and a complex pricing structure aimed at different buyer types
  • Sitecore OrderCloud® was smoothly integrated with D&W Diesel’s existing ERP system
OUTCOME

Turbocharged order management

D&W Diesel’s customers can now easily browse and order products, view their previous orders, and re-order items. These improvements have contributed to growth in online customers, a reduction in order errors, and higher customer retention overall.

  • Since launching, D&W Diesel has experienced growth in online customers, reduction in order errors, and improved customer satisfaction
  • With Sitecore OrderCloud®, a range of customers, from large OEMs to small repair shops, can shop D&W’s entire product catalog
  • The new order process has converted many loyal, repeat customers
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WHAT THEY SAID
We chose Sitecore® OrderCloud® because of the flexibility of the technology. We chose Sitecore because we trusted them; we truly believed that they could deliver what we said we needed. And they did.

Stephanie Church

IT Manager

D&W Diesel