CHALLENGE
Support continual growth
- Support continual growth, expansion and reputation as an innovative market disrupter
- Provide a world-class, personalized and engaging digital banking experience
- Repair poor control, no analytics or reporting, and limited acquisition on existing platform
OUTCOME
Increased customer engagement with more users visiting the app
- Created an app called "Liv." to help Emirates NBD become a leading UAE bank. Acquired 400K+ customers and 10K+ new ones a month
- Increased customer engagement with more users visiting the app
- Produced a 75% increase in app use and high app store rating, doubled website traffic
- Cut costs, time-to-market, improved governance
- Created a digital on-boarding and servicing model for lifestyle banking, financial planning
- Personalization helped inform, guide, motivate consumers to manage money better, in real time and in own language
- Enabled simple tap to view spending, split bills, send money, pay household bills
- Respected local culture with features like prayer time, weather and currency conversion
- Used customer behavior and interests to improve and fine-tune content and engagement
- Sitecore Experience Platform (XP 9.3)
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