CHALLENGE
Opening European energy regulations increased opportunity for new markets and new players
- Fluxys aiming to develop into a preferred gas infrastructure partner outside Europe
- Small inhouse marketing team
SOLUTION
Solutions used
- Sitecore Experience Platform (XP 9.2)
- Sitecore Experience Database (xDB)
- Sitecore Experience Accelerator (SXA)
- Sitecore Email Experience Manager (EXM)
- Sitecore Experience Analytics Tools
- Sitecore Marketing Automation
- Integrations include:
- Microsoft Azure PaaS
- Capacity application
- Tariff calculator
- Gas trading app
- Active Directory
OUTCOME
Dramatically increased visitors to both commercial and corporate site sections
- Capacity app and tariff calculator now critical tools for customers
- Enabled gas traders to quickly find relevant information and applications to inform buying decisions
- Allowed content editors to efficiently maintain the site after acquisitions in new markets
- Enabled fast creation of different content types (contacts, services, news, press releases, companies, markets, financial information, T&Cs)
- Content editors can easily create content, add new pages, design them as needed
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