Sitecore Experience Awards

Lynk Co logo

Geely (LYNK & CO)

SEA category: Most intelligent content optimization​
Project brief

Geely has launched Lynk & Co, the 1st step in the company’s bid to disrupt traditional car ownership and create a digital community for accessing, owning, sharing and experiencing mobility.

Capabilities

XP

About

Geely (LYNK & CO)

Automotive

HEADLINE

Introduce a new, industry-disrupting platform for marketing cars

  • Help leading Chinese automotive business sell cars into various European regions
  • Change the way people approach car buying/using and mobility
SOLUTION

Solutions used

  • Sitecore Experience Platform (XP 9.3)
  • Sitecore Experience Database (xDB)
  • Sitecore JavaScript Services (JSS)
  • Path Analyzer
  • xProfile
  • Sitecore Cortex
  • Sitecore Marketing Automation
  • Sitecore Experience Analytics Tools - xAnalytics
  • Sitecore Services
  • Integrations include:
    • Microsoft Azure PaaS
    • Third party translator
OUTCOME

Delivered a site with human-centered and experience-based content

  • Launched Lynk & Co, the 1st phase of a pan-European digital platform
  • Established opportunities for delivering additional services: e-commerce, in-store portal, app development
See the project

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