Generali increased mobile conversions and engagement with Sitecore

Generali, one of the largest insurance and asset management companies globally, provides insurance for individuals and companies with tailored protection. Generali's ambition is to be a "lifetime partner" to its customers, offering innovative and personalized solutions thanks to an unrivaled distribution network. While the company's online presence is the main tool for customer relationships and conversion, it needed to move from a CMS solution to a new technological platform.