CHALLENGE
Give easier and more effective access users to access both product and system information
- Segment key audience types according to context of their visit to improve the delivery of content
SOLUTIONS
Solutions used
- Sitecore Experience Platform (XP 9.1.2)
- Sitecore Experience Database (xDB)
- Sitecore Email Experience Manager (EXM)
- Sitecore xConnect
- Sitecore Experience Analytics Tools (xAnalytics, Path Analyzer, xProfile)
- Sitecore Experience Manager (XM)
- Integrations include:
- Microsoft Azure for PaaS
- Bespoke PIM system for feeding latest product data to the site
- Ucommercefor dynamically populating product pages
OUTCOME
Transformed the company's online presence
- Reflects the latest technology
- Deliver more product data and product pages to the online audience than ever before
- Improved customer experience online
- Enable ecommerce for a future goal to sell product & systems directly from their website
- Bounce rates decreasing by 11% YoY, in one month alone
- Significant cost efficiencies up to 28% due, in part, to lack of servers to maintain
- Over 200 product pages with significantly more data now available to clients
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