CHALLENGE
Differentiate Leeds Beckett University in the highly competitive higher education sector
- Set up a single platform to manage and present vast and varied amounts of information
- Deliver a personalized experience
- Improve time to market - speed up delivery of content
SOLUTION
Solutions used
- Sitecore® Experience Platform™ (XP)
- Sitecore® Experience Manager™ (XM)
- Sitecore® Experience Database™ (xDB)
- Sitecore Services
- Integrations include:
- Social media: Instagram and Twitter
- PRGloo communication management
- JotForum online form builder
- Google Maps
- Unistats comparative university statistics
- Courses feed
- Funnelback search engine
OUTCOME
Website transformed into a dynamic, personalized hub of content
Leeds Beckett University has transformed its website into a dynamic and personalized hub of content. Students get a seamless, unified, and one-university experience. Compared to the previous year, call-to-action completions by undergraduates have increased by almost 23%, with the potential to increase revenue by £17 million. Post-graduate completions are up by 40%, leading to £3.4 million in possible extra revenue. Overall, Sitecore has elevated the university’s brand and helped deliver an increase in revenue, simple personalization, and improved time to market.
- A seamless, unified, and one-university experience for students
- On track to deliver a potential £17m revenue increase
- Achieved a 40% increase in student engagement
- Expected to deliver an 8,000% ROI
- Elevated the university’s brand
- Achieved other results like fast time to market, simple personalization
- Welfare, mental health content is quickly and easily published and updated
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