CASE STUDY

Leister Logo

Global manufacturer transforms business model to connect with end-users

Sitecore technology drives Leister’s new B2B2C strategy with a single digital platform for web, mobile, and IoT services
Project brief

Leister AG, a pioneer of plastic welding and process heat products, has a successful business model with B2B customers and a global network of 130 distributors. But to grow revenue, increase brand awareness, and improve the customer experience, the company needed to connect better with end-user customers and offer new mobile and IoT services. Leister worked with Sitecore to build a new digital platform to centralize digital assets, improve end-customer engagement, and support next-generation mobile experiences.

Capabilities

XP

About

Leister AG

EMEA

Manufacturing

CHALLENGE

Grow revenue and increase brand awareness

  • Grow revenue, increase brand awareness, improve the customer experience
  • Connect with end-customers while maintaining B2B client relationships
  • Shift from traditional B2B model to B2B2C
  • Improve content management which was complex, slow, and inefficient
SOLUTION

Solutions used

  • Sitecore Experience Platform (XP)
  • Sitecore Experience Database (xDB)
  • Sitecore Personalization, AB Testing, Analytics, Marketing Automation, Optimization
  • Sitecore Email Experience Manager (EXM)
  • Sitecore Headless Services JavaScript SDK
  • Hosted on Microsoft Azure Cloud PaaS
  • Integrations include:
    • Coveo search technologies
    • Akamai CDN (Content Delivery Network)
    • Transperfect automated translation
OUTCOME

Better, faster, stronger

Leister’s new Sitecore platform was launched globally in 10 languages, and is a modern, integrated, and scalable solution that enables innovative B2B2C digital solutions and customer centricity. Leister is deploying new services and features easily and quickly and managing cross-environment content globally with Sitecore for all Leister websites. Quotation requests are up 10%, and content editing is 15% faster. Within weeks of launching its new Sitecore-powered platform, Leister improved the customer experience and increased efficiency by over 50%.

  • Transforms the customer experience, enables B2B2C engagement
  • 10% more quotation requests
  • 15% faster content editing
  • 36% fewer terminated advertising-driven visits
  • 50% higher efficiency
  • Supports content on 1,400 products, expected to double in a month

See what’s possible with Sitecore

Your success story could be next

We’ve helped leading brands transform their digital experiences, and we can do the same for you.
WHAT THEY SAID
As we transform our business, Sitecore enables Leister to deliver next-generation B2B2C customer experiences and exciting new services like predictive maintenance.

Lukas Odermatt

Head of Corporate Business Development

Leister AG