London Marathon Events saw a 4,246% increase in traffic with Sitecore

London Marathon Events (LME) organizes world-leading events in running, cycling, and swimming that inspire more than 200,000 participants every year. Its portfolio includes the world’s greatest marathon, Virgin Money London Marathon, and RideLondon, the world’s greatest festival of cycling. LME recognized the need to develop a centralized approach for its events and appointed Dept to refresh the LME brand and build a bespoke technical solution to consolidate its digital estate.