CHALLENGE
Create a more modern, consumer-like website with better brand accessibility
- Increase conversion of new members from the Healthcare Professional (HCP) community
- Simplify product benefit communication to a diverse, sophisticated but time-lacking audience
- Shift focus from “what the business provides” to “what the customer needs”
SOLUTION
Solutions used
- Sitecore Experience Platform (XP 9.1)
- Sitecore Experience Database (xDB)
- Sitecore Experience Accelerator (SXA)
- Sitecore Email Experience Manager (EXM)
- Path Analyzer
- Sitecore Marketing Automation
- Sitecore Experience Analytics Tools - xAnalytics
- Sitecore Services
- Integrations include:
- Microsoft Azure PaaS
OUTCOME
Produced a stunning contemporary-brand site with responsive, user-focused, content-led design
- Raised ROI through improved conversion
- Increased users by 54%, page views by 94%, sessions by 41%, average pages per session by 59%
- Reduced bounce rate by 50%
- Gave users a better experience with relevant content, personalized messaging
- Increased accessibility with a content-driven, responsive website
- Connected with younger audiences via modern, less stodgy design, and SM integration
- Optimized information flow, automated tasks, reduced overhead
- Minimized reliance on IT, enabled more direct content management especially from marketing
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