CHALLENGE
Upgrade existing Sitecore platform to increase functionality, personalization and customer experience
- Build a unique connection with each customer
- Use digital channels for making contact and understanding and responding to their feedback; key to better engagement
- Present a more human and emotional face to personal finances
- Improve internal operations and content management
- Migrate from existing Sitecore version to XP 9
SOLUTION
Solutions used
- Sitecore Experience Platform (XP 9.1)
- Sitecore Experience Accelerator (SXA)
- Experience Editor
- Sitecore Services
- Path Analyzer, Sitecore Marketing Automation, Sitecore Experience Analytics Tools -xAnalytics
- Integrations include:
- OutSystems
- xConnect
OUTCOME
Developed a single content creation point for web, mobile apps and soon, kiosks
- Increased customer engagement with visitors spending more time on site per visit
- Achieve a 4.7 out of 5 rating for the Oney app
- Improved customer access to information and transaction management
- Freed staff to create, edit, publish content without IT support or writing code
- Reduced time-to-market for new content
- Simplified customer onboarding
- Gathered and mapped site use to understand better customer engagement and journeys
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