CASE STUDY

Pet Supplies Plus logo

E-commerce personalization at scale

Pet Supplies Plus builds web and e-commerce foundation to extend neighborly feel of in-store experiences
Project brief

Personalization and a platform for future growth

The new site features login and store selection facilitated by Sitecore and Coveo search, and the combination tailors each customer’s experience to a preferred shopping destination. Integration with Microsoft Dynamics surfaces each store’s product inventory and pricing information. Personalization is based on relevant information such as self-identified pet ownership, so that web content and images can be tailored to various audiences. Microsoft Azure provides robust business continuity and scalability for 40 to 50 new stores per year.

Capabilities

XP

About

Pet Supplies Plus

North America

Consumer Packaged Goods

CHALLENGE

Replace legacy website technology with modern CMS that could support business growth

  • Extend offline store attributes to online digital experience
  • Personalize content by customer and store location
  • Post product availability and price for each destination
  • Add e-commerce capabilities for onsite pickup, delivery from store, and in the future direct to customer
SOLUTION

Solutions used

OUTCOME

A seamless, high-quality online experience featuring personalized product, service, and educational information

  • Integrated store search and social media imagery
  • Empowered store owners and locally engaged patrons (or “neighbors” as Pet Supplies Plus calls its customers)
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