Sitecore Experience Awards

Pinsent Masons

SEA category: Most intelligent content optimization​
Project brief

Despite a history as far back as 1769, through intelligent use of technology, Pinsent Masons is regarded as highly innovative, digitally savvy and able to give clients personalized, easy access to content.

Capabilities

XP

About

Pinsent Masons

UK

Professional Services

CHALLENGE

Transform an expertise-based law firm into a global professional services business

  • Accelerate new customer acquisition and build loyalty
  • Merge two sites that were inflexible, costly, and failed to reflect brand value or attract new clients
  • Remove some of the complexity around detailed legal information and taxonomy
SOLUTION

Solutions used

OUTCOME

Delivered a fully customizable website that reflects position as a leader in innovation

  • Created a personalized digital experience that delivers brand differentiation
  • Enabled fast, self-select navigation through vast content, 30K multi-language articles
  • Made content feel client-specific, not generic
  • Helped clients solve legal issues faster with clear, accessible language, not legal jargon
  • Increased human connections driving valuable insight
  • Improved flexibility and scalability, speeds up response to client needs and expectations
  • Applied ease of use and increased control to increased speed to market
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