CHALLENGE
Transform corporate-focused website into a commerce experience
- Increase sales generation
- Improve customer engagement
- Migrate legacy infrastructure
- Create a component library
SOLUTION
Solutions used
- Sitecore Commerce Connect
- Sitecore Experience Platform (XP 9.1)
- Sitecore Experience Database (xDB)
- Experience Accelerator (SXA)
- Integrations include:
- Coveo Headless commerce
- Digital River PIM/DAM
- Enterworks CRM
- Salesforce Marketing Automation
OUTCOME
Eliminated roadblocks and streamlined process from legacy system
- Improved business processes
- Boosted engagement with “Contact a Pro” feature and webinars
- Extended shared component library
- Enabled product managers to maintain consistency
- Expanded e-commerce business; revenue up 20%
- Increased users by 12%, Pro page views by 58%, time on site by 23%
- Improved bounce rate by >20%
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