CHALLENGE
Empower audiences to go online for quality information, advice and self-sufficiency
- Support shift towards more digital and online accessibility for disadvantaged people
- Present a zero-discrimination platform with no less than 100% accessibility
- Increase donor conversion; inspire, support and drive recurring donations and fundraisers
- Provide a solution for staff to unify content related to sharing, publishing, editing and advice
SOLUTION
Solutions used
- Sitecore Experience Manager (XM)
- Sitecore Experience Platform (XP 9.1)
- Sitecore Experience Database (xDB)
- Sitecore Connect for Microsoft Dynamics
- Integrations include:
- Microsoft Office 365
- Microsoft Azure PaaS
- Vanilla forums
- Job boards
- Donation systems
OUTCOME
Acts as an online accessibility best practice standard for other UK charities, businesses
- Access to support increased by 24% with bounce rate down to 8% (mobile by 9%)
- Simplified processes with 39% cut in search refinements
- Reduced pages from 1,720 to 450
- Inspired 20% more fundraising page visitors to become more engaged
- Facilitated meaningful support search far exceeding WCAG 2.0 accessibility standards
- Made most important content quick to find with search-driven contextual advice
- Factored in barriers like old technology and poor internet so whole site loads 44% faster
- Acts as an online accessibility best practice standard for other UK charities, businesses
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