Challenge
Improve member experience and expand standard/digital members
- Widen the community, bringing people together
- Produce digital content for non-members
- Consolidate public and membership websites plus 27 House websites
- Provide a digital value exchange for members
- Help a physical contact organization react to COVID-19
Solution
Solutions used
- Sitecore Experience Manager (XM)
- Sitecore Experience Platform (XP 9.1)
- Sitecore Experience Database (xDB)
- Sitecore JavaScript Services (JSS)
- Sitecore Layout & Dictionary Service
- Integrations include:
- Microsoft Azure PaaS/IaaS
- Salesforce Service Cloud
- Salesforce Marketing Cloud
- Microservice APIs
- Docker
- Kubernetes
- AWS
Outcome
Improved ease of use, operational efficiencies
- Helped evolve from a membership organization to an inclusive platform
- Increased engagement of members by 325% and non-members by 58%
- Delivered a three-fold increase in completed applications in one quarter; six-fold previous year
- Fostered creativity and connections across physical and digital spaces
- Enabled a more seamless, digital experience, e.g. virtual, immersive house visits
- Localized content into 8 languages
- Following COVID-19:
- Implemented a quick change from face-face to digital engagement
- Maintained connections with online events, experiences, workshops, classes, content
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