Sitecore Experience Awards

Urban Land Institute

SEA category: Most intelligent content optimization
Project brief

Urban Land Institute’s Knowledge Finder delivers on its member promise, offering them access to personalized content and digital assets, even in unprecedented times.

About

Urban Land Institute

North America

Real Estate

CHALLENGE

Build an intuitive and scalable search and browsing experience

  • Upgrade Knowledge Finder tool
  • Provide deeper value to members
  • Send programmatic and personalized emails
  • Make content discoverable
  • Use Knowledge Finder to pivot during a crisis
  • Leverage digital assets
  • Mine data for future investments
SOLUTION

Solutions used

OUTCOME

Delivered on member promise, offering relevant industry insights

  • Developed personalized content
  • Generated data and feedback to support future investments
  • Used Knowledge Finder tool during pandemic to deliver webinars and content in lieu of annual conference
  • Enabled access to various digital assets
  • Provided access to wider audience
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WHAT THEY SAID
The value of Sitecore is in helping ULI amplify the trends, innovations, technologies, and solutions communities need to learn, share, and gather the knowledge to build a better future.

Adam Smolyar

Chief Marketing and Technology Officer

Urban Land Institute

Velir

Velir

Building Websites That Connect, Engage, and Convert.