Versele-Laga increased engagement with Sitecore

Versele-Laga is a well-known international producer of high-quality pet nutrition and care. Growing from a small family business in 1932, today their food is sold in over 86 countries and feeds over 15.5 million animals daily. Being active in multiple regions with a variety of brand names brings challenges in terms of tone of voice, brand communication, strategy, and governance. Sitecore enables the company to communicate in an engaging manner, automating where possible by using the full Experience Platform.