Sitecore Experience Awards

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Welsh Water

SEA category: Most impactful human connections in a changing world
Project brief

Welsh Water’s customer-centric digital platform has eased pressure on call centers, driven up digital engagement and is expected to deliver significant cost savings.

CHALLENGE

Reduce operating costs and improve services

  • Protect the environment, and water as a natural resource
  • Reduce cost for digital services through automation and robotic technologies
  • Cut human error and process inefficiencies
  • Reduce the number of inbound calls
  • Cut the cost of delivering and supporting online self-service
  • Support better use of data to meet the needs of customers and business operations
SOLUTION

Solutions used

OUTCOME

Built a high quality, customer-centric, digital platform

  • Established trust in ability to deliver excellent customer service
  • Increased automation and efficiency
  • Cut billing calls by 37%; drove 18% rise in digital vs. offline contacts
  • Increased online payments by 27% and web submission form by 38%
  • Exceeded new direct debit customer target
  • Scored customer ratings of 71% good, 96% OK
  • Expected to deliver savings over next five years: £750K print/post, £200K fewer billing contacts

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What they said
Extremely straight forward and quick to do! Saves being on hold when ringing up, great service. Really easy to set up, no issue and easier than phoning someone.

Customer feedback