Challenge
Convert more website visitors into prospects
- Maintain market-leading position
- Reduce lead generation costs
- Reverse decline in site visitors
- Improve search engine functionality since it is WesTrac’s #1 traffic generator
- Improve shallow, brochure-like and complex-to-manage content
- Respond to changing customer behavior where 80% start purchase journey online
Solution
Solutions used
- Sitecore Experience Commerce (XC 9.1)
- Sitecore Experience Database (xDB)
- Sitecore Experience Accelerator (SXA)
- Sitecore Email Experience Manager (EXM)
- Path Analyzer
- xProfile; Sitecore Cortex
- Sitecore Marketing Automation
- Sitecore Experience Analytics Tools - xAnalytics
- Integrations include:
- Microsoft Azure SaaS
- SAP
Outcome
Delivered a remarkable impact on business with conversion to lead rate increasing by 15%
- Won a 33% increase in directly attributed revenue
- Achieved website KPIs of +77% more traffic, 56% session increase, 36% rise in page views
- Improved engagement: average session duration up 32%
- 168% increase in tools/events views
- Generated 93% conversion rate with thought-leadership content and dedicated landing pages
- Created an intuitive environment giving visitors easy access to all products, based on user needs
- Provided high-value, digital content (video/ animation/infographics) as key differentiator
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