Modernize, personalize, and scale retail experiences with Avanade, Microsoft and Sitecore
Rethinking retail’s content and commerce conundrum
The retail industry is under pressure to move faster, personalize at scale, and keep operations lean while delivering consistently standout experiences. Loyalty is now shaped by experience.
Legacy martech systems often stand in the way, adding technical debt that limits innovation and agility. Retailers need to deliver relevant, connected journeys, and that takes both smarter personalisation and content agility.
That’s where Sitecore and Avanade come in: Helping brands move past legacy limitations and toward modern, connected content and commerce.
66%
Search time reduction through intelligent, streamlined asset/content management
57%
User interaction uplift through optimized content quality and omnichannel distribution
35%
Potential productivity rise as marketers focus on growing customer trust and brand equity
Retailers and brands need to be able to create and orchestrate content it in the right context, for the right channel, at the right time – delivering compelling experiences that convert.
2/10
feel that they leverage content well.
85%
spend the majority of their time on operation details instead of strategic activities.
50%
have more content than they can effectively manage.
9/10
expect content volume demands to increase in the next two years.
Capitalize on the channel-less experience opportunity
Learn how to gain end-to-end control from content to commerce in this new guide for retailers.