Skip to main content


VIROLOGY: The science of spreading your message wide and far

Available on demand

The secret to share is understanding how people care

What makes content, or a brand or idea, go viral? In this webinar Brent will discuss the science behind why things go viral, the psychology of building a strong brand, and how to create messages that people can’t resist sharing.

  • Going Viral: What’s the key to making something go viral? Brent discusses the myth of controversy, and the fundamentals of creating shareable content.
  • Emotions part I: Why is it that when we experience something memorable it causes us to tell others? The answer is because of emotions. Learn how to create strong emotions in your content to drive sustained sharing.
  • Emotions part II: Emotions are important for getting your message shared, but how do you transmit them? Brent discusses emotion transmission, and the role of music and memories.
  • Grabbing and keeping Attention: Fundamental to viral marketing is grabbing and keeping people’s attention. Brent discusses how to create anticipation and the role of storytelling.
  • Self enhancement: Why do people share some content but not others? Learn the psychology behind sharing, and the role of membership cues and core values.

About the presenters

Brent Coker

Brent Coker

Consumer Psychologist


Register for this webinar

By submitting my contact information, I confirm that I have read and agree to the Sitecore Privacy Policy, which explains how Sitecore collects, processes and shares my personal data. I consent to my data being processed in accordance with Sitecore’s Privacy Policy so that Sitecore can optimize my experience with the Sitecore brand.