Digital Transformation in Asia and Emerging Markets
Understand how Digital Marketers in Asia can drive digital transformation
Available on demand
Digital disruption is happening across the globe—and Asia is no exception. Spanning industries and crossing borders, the question is no longer should you invest in digital technologies and strategies, but when, where, and how much?
Hear from IDC Analyst Daniel-Zoe Jimenez on how marketing leaders in Asia can and do drive digital transformation in their organisations. Key discussion points include:
Digital transformation – how should marketers think about it?
What is marketing’s role in digital transformation?
Upali Dasgupta is the regional marketing director for Sitecore in Asia. She leads the regional marketing strategy, partnering with sales to create demand, increase product adoption and create brand awareness for Sitecore and its suite of products. She has over 14 years of experience across brand, product and field marketing in the technology and telecom verticals.
Daniel-Zoe Jimenez
AVP, APAC Head Digital Transformation, Future Enterprise & SMB
AVP, APAC Head Digital Transformation, Future Enterprise & SMB
IDC
Daniel-Zoe leads the regional Digital Transformation (DX), Future Enterprise and SMB research practices. He provides strategic advisory services to the C-Suite (CIOs, CDOs, CMOs, CHROs and CFOs) on how to develop and leverage new business, technology (e.g.AI and Analytics, Cloud, Mobility, IoT) and operating models to become more competitive. He delivers workshops and strategic engagements for customers across Asia/Pacific such as assessing maturity, identifying gaps, crafting strategies and technology roadmaps, determining ecosystem readiness, metrics (KPIs), and skills required to drive growth and profitability.
Earlier in IDC, Daniel was the co-lead for the Big Data/Analytics research practice. Today, he also has a leading role in the Asia/Pacific customer experience (CX), marketing, commerce and broader enterprise applications (e.g. ERP, HCM and CRM) research.
