Webinar

SoDA & Sitecore: CMO Guide to Personalization

Available On Demand

Available on demand

Summary

SoDA & Sitecore: CMO Guide to Personalization

The biggest barrier to effective personalization isn’t a lack of data; it’s overconfidence. How do we know? We recently asked more than 350 CMOs and senior marketing executives how their brand personalizes customer experiences, and their answers were fascinating.

Join Sitecore CMO Paige O’Neill and SoDA Executive Director Tom Beck as they dive into the findings of the research to reveal:

  • Why senior marketers may not be as good at personalization as they think
  • The biggest priorities for marketing departments
  • Top findings of the research — including investment plans, adoption, priorities, and key challenges
  • Actionable insights to move forward
  • Concrete examples of the trends among CMOs across global markets, and more

About the presenters

Paige O'Neill

Chief Marketing Officer

Sitecore

Read bio

Tom Beck

Executive Director

SoDA

Read bio

Register for this webinar

By submitting my contact information, I confirm that I have read and agree to the Sitecore Privacy Policy, which explains how Sitecore collects, processes and shares my personal data. I consent to my data being processed in accordance with Sitecore’s Privacy Policy so that Sitecore can optimize my experience with the Sitecore brand.

Find events near you

Use my current location

Change my location

Apply