AI for commerce disrupt or evolve

Available on demand

GE Healthcare Life Sciences, a leading global medical technology and life sciences company, was looking to provide better, more personalised experiences for their customers online. By using Coveo and Sitecore, GE Healthcare Life Sciences was able to gain insights into customer behaviour and transform their user experience. Now, their customers get exactly what they expect – a personal, real-time journey. Join Donal Phipps, of GE, as he explains how using AI has brought together all their data to understand user journeys on their website and suggest content that customers want and need.

About the presenter

Donal Phipps

Digital Marketing Technology Leader

GE Biopharma

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