WEBINAR
Beyond transactions to experience driven commerce
The role of digital in this new landscape and the impact in Asia Pacific
Asia Pacific has been a leader in commerce over the last few years but recent events are leading to a huge shift to digital across many industries.
Adriana Chia, Head of Analytical Consulting in Consumer Insights at Nielsen, examines the impact on commerce in the region,and analyses the role of digital in this new landscape.
You’ll get answers to the questions:
- How are brands responding to the rapid acceleration towards digital?
- Whilst sales are being impacted for most industries, what does this mean for marketing?
- Is this now the time for experience driven commerce, as opposed to transaction commerce?
Meet the speaker
Adriana Chia
Head of Analytical Consulting, Consumer Insights
Nielsen
Adriana Chia
Head of Analytical Consulting, Consumer Insights
Nielsen
Bringing 17+ years of experience in market research, Adriana leads the Consumer Insights Analytical Consulting team at Nielsen, which focuses on quantitative customised research. Previously leading up the financial vertical in Nielsen Singapore, Adriana is also well-versed in the financial and payments space, providing clear strategic direction based on research and data.
During the course of her career, Adriana has been actively involved in an extensive range of projects including brand health studies, segmentation, customer experience studies, product, and concept studies as well as continuous tracking studies.
In addition to Financial Services, Adriana has also worked extensively across other industries including Government & Public Services, Education, and Fast-Moving Consumer Goods (FMCG) & Durables. She is known not only for her research expertise and her ability to sieve out insights for her clients but also for her keen eye for detail and developing a deep understanding of the services and market dynamics of her clients.