Only 19% of customers feel that brands care about them
What can companies do to ensure their customers feel like they are more than a number?
Check out the Sitecore sponsored CMSWire webinar as we discuss the critical role emotion plays in creating an authentic customer experience (CX) that not only differentiates but delivers value to customers and increases loyalty.
Key takeaways:
What does “care” actually mean to customers?
What are caring brands doing to make customers feel special?
What brands must do differently to engage and keep their customers
What the business impact of emotion-powered CX provides
Jill Grozalsky is an award-winning digital marketer and former Sitecore Strategy MVP with an expertise in personalization, user segmentation, testing, and comprehensive marketing strategies. As Product Marketing Director, Jill is responsible for helping to bring products from concept to commercialization -communicating feature value and use cases for Sitecore’s core platform. Previously Jill served as Director of Digital Strategy at Brainjocks, overseeing both the strategy and creative teams to deliver the best customer-centric experiences possible and helping clients develop digital roadmaps and marketing programs aimed at achieving near-term results and long-term growth.
Annette Franz, CCXP is founder and CEO of CX Journey Inc. She is a customer experience thought leader, coach, keynote speaker, and author of Customer Understanding: Three Ways to Put the "Customer" in Customer Experience (and at the Heart of Your Business).
