Your company has brand equity and a solid customer base, but turning that into meaningful online revenue streams is a struggle. Why is that?
Transitioning to a digital-as-a-service model and moving more customer transactions online isn’t just building a shopping cart on a website with generic promotions. The fundamentals of how you do business will need to change.
In this session, Jonathan Holcombe, Head of Strategy at Switch IT, will show you what it takes to compete for market share in a virtual world. He will share stories of digital transformation and firsthand experience helping traditional businesses operate as a digital service.
We’ll help you answer the following questions:
What changes are needed across marketing, IT, and operations?
What skill sets are needed to keep people engaged and productive?
What digital strategy is right for my organisation?
As General Manager of Switch, Jon brings over 9 years of experience in digital. Jon’s focus on business solutions and customer-led strategy has enabled him to truly enhance the customer experience across the projects he has worked on. Jon is dedicated to helping customers overcome complicated business challenges, developing creative solutions and identifying digital strategies that affect real change.
Jon is also one of a handful of people worldwide who are certified as Sitecore Business Optimisation Service (SBOS) consultants, validating his leadership and frameworks provided as part of Switch’s Optimisation & Enablement teams.
Jon’s experience and expertise as a strategist has directly resulted in the realised digital transformation of customers such as Coates Hire and Housing Industry Association (HIA). He has guided Switch’s partnership with customers to help them modernise their applications, accelerate digital maturity, and execute optimisation and personalisation on Sitecore’s XP.