WEBINAR
Designing Digital Customer Experience for Asia
How projects are killing your customer experience
In this webinar, we will be exploring how B2B and B2C brands can deliver great customer experience across all customer touchpoints. Hear from Ogilvy Chief Experience Design Officer for Asia, Tom Voirol,on how to design your brand’s digital experience while steering clear of short-term, band-aid solutions which could prove to be more expensive and harmful to your customer experience in the long run. We will cover:
- Building blocks of a great digital customer experience strategy
- How and why projects are killing your customer experience
- Myth-busting customer experience
About the presenters
Tom Voirol
Chief Experience Design Officer for Asia at Ogilvy
Tom Voirol
Chief Experience Design Officer for Asia at Ogilvy
Tom joined Ogilvy in 2016 to increase the agency’s deep digital capability across customer experience strategy, user experience design, platform builds and service design.
He brings with him a successful 24-year track record in building and operating digital agencies and delivering high-end experiences on four continents to blue-chip clients and government authorities and, equally importantly, their customers.
Prior to joining Ogilvy, he ran specialist digital agency Adelphi (formerly Reading Room) in Australia, later launching the Singapore office and growing the offering across Southeast Asia from 2 to 70 staff over 4 years. Within months of arriving in Singapore, Tom developed the user experience design framework for the Singapore government that is in use across the public service to this day.
His major industry experience includes financial services, government, travel and hospitality, and media. He specialises in end-to-end customer experience from strategy to implementation.
Tom’s clients include Allianz, Land Transport Authority Singapore, Intercontinental Hotels Group, Huawei, Nestlé, Singtel, and Eastspring Investments.
Tom holds an MBA from Macquarie Graduate School of Management, Swiss, Australian and Italian citizenships, and speaks six languages.
Upali Dasgupta
Marketing Director, Asia
Sitecore
Upali Dasgupta
Marketing Director, Asia
Sitecore
Upali Dasgupta is the regional marketing director for Sitecore in Asia. She leads the regional marketing strategy, partnering with sales to create demand, increase product adoption and create brand awareness for Sitecore and its suite of products. She has over 14 years of experience across brand, product and field marketing in the technology and telecom verticals.