Discover the digital consumer trends shaping the next normal, and what are the implications for businesses.
Available on demand
The move from an offline to an online economy in Southeast Asia has taken off much faster than anyone expected. Change that was supposed to take place over a few years happened in one. Consumers in Asia are embracing the new digital reality.
In this session, Wu Mengyi, Senior Manager at Bain & Company shares the digital consumer trends shaping the next normal, and the implications for businesses.
Mengyi Wu is a Senior Manager based in Bain & Company’s Singapore office. She specializes in digital transformation, brand strategy and marketing, focusing on the Consumer Products and Retail practices.
Recently, she drove the firm’s collaboration with Facebook Southeast Asia on Digital Consumers of Tomorrow, Here Today and our work on the Future of Consumption in Fast-Growth Consumer Markets: ASEAN 2030, developed in collaboration with the World Economic Forum.
Mengyi is a Chartered Engineer and holds an MBA from INSEAD.
Nick is the Vice President for Asia at Sitecore and has over 20 years of experience in the software, data and analytics markets across Asia Pacific. At Sitecore, he is responsible for day-to-day operations, sales, and the region’s GTM strategy.