Digital transformation is the new norm for B2B marketers
What it truly means to be agile and simple practices for any business
Available on demand
Achieving your business objectives through a customer experience (CX) strategy needs the right mix of capabilities along with technology playing an ever-increasingly important role. As our customers' expectations continue to grow and technology–such as AI–becomes more prevalent, your company needs to be fighting-fit in order to evolve. Join Kirsty McKay, a digital transformation leader at Coates Hire, to learn how.
Insights you’ll explore:
Why CX starts with creating a culture of change
Closing the distance between your IT team and your customers
What it truly means to be agile and simple practices that work in any business context
How transformation doesn’t have an end date and what does that mean for you?
Meet the speaker
Kirsty McKay
Group Manager – Portfolio Delivery & Digital Transformation
Group Manager – Portfolio Delivery & Digital Transformation
Coates Hire
Kirsty McKay is currently Coates Hire’s Group Manager of Digital Transformation. She’s responsible for creating a digital landscape that meets customer needs and expectations in alignment with company goals. Kirsty has created a multi-disciplined team, which is delivering changes across numerous digital platforms with quality and speed-to-market at the forefront.
With over 15 years of portfolio, program, and project delivery experience, Kirsty specialises in translating strategic objectives into business outcomes and is adept at navigating the complex cultural, process, and technological changes that this often requires. Kirsty brings energy and enthusiasm to her projects, and she is driven by a competitive spirit and a desire to create positive win/win outcomes.
When she’s not found transforming businesses, she’s mostly found applying her project management capabilities to help her juggle life with a busy toddler.
