Fireside chat with Hong Kong Institute of Certified Public Accountants
Hear how HKICPA partnered with Sitecore to create unique experiences for their diverse audience, leading to an increase in conversions.
Available on demand
Join this session to hear from Aaron Pang, Head of Digital Transformation, Hong Kong Institute of Certified Public Accountants (HKICPA) on how they partnered with Sitecore to create unique experiences for their diverse audience –students, corporate practices, certified members and the public –that led to an increase in conversions.
Session highlights:
Implementing personalised user experiences and content for different users
Updating the brand image by delivering a better user experience
Consolidating multiple websites for better omnichannel communication
Nick is the Vice President for Asia at Sitecore and has over 20 years of experience in the software, data and analytics markets across Asia Pacific. At Sitecore, he is responsible for day-to-day operations, sales, and the region’s GTM strategy.
Aaron Pang
Head of Digital Transformation
Hong Kong Institute of Certified Public Accountants
Hong Kong Institute of Certified Public Accountants
Aaron is an avid problem solver who specialises in helping organisations identify opportunities by integrating tech in sales and marketing, human capital and operation. A seasoned professional with comprehensive implementation experience leading high performing teams in formulating digital strategy, driving change, delivering innovative initiatives, scaling growth and increasing efficiency. In his role as Head of Digital Transformation at HKICPA, he created the three-year roadmap with C-suite and secured the investment from Council, selected and recruited talents, oversaw the program implementation and integrated digital competencies and talents across the organisation.
