How brands are embracing the personalisation data challenge while meeting customer expectations
Available on demand
Brands’ future ability to deliver personalisation is changing as data collection rules and regulations update, placing an increasing emphasis on first-party data.
This session explore show brands embrace this challenge while meeting customer expectations and using first-party opportunities in commerce to create exceptional experiences.
Stuart has worked with marketing technology agencies for over 15 years. Starting in the UK, he worked with clients including Tesco Bank, Honda, Fiat, Oxfam, and RAC, defining, developing, and supporting marketing solutions to consolidate customer understanding and deliver customer communications. As a leader of agency teams, Stuart has worked with clients across the technology landscape to develop true partnership models.
Shortly after moving to Australia in 2014, Stuart joined AKQA. Since then he has spearheaded the marketing automation practice for clients such as Tourism Australia, Officeworks, Fairfax NZ, and Bupa, delivering new capabilities for cross-channel personalised marketing. Stuart now leads the Insights and Personalisation offer within the Sydney office. Responsible for data insights and marketing automation, he is focused on transforming and delivering customer experiences.
