How content shapes brand experiences

Discover how brands can stay “human” as businesses pivot to be digital-first, and the role that content plays.

Available on demand

Research shows that content directly impacts the way customers feel about a brand.

Hear from Daniel Hochuli, Regional Content Solutions Manager, Asia Pacific & China at LinkedIn on the instrumental role that content plays in shaping meaningful brand experiences.

Insights you’ll explore:

  • 60% of us use the same type of emotional language for our favourite brands as we do family, friends and pets. Words like HAPPY, ADORE, LOVE...
  • 44% of people would recommend a product or brand to others based on emotional criteria
  • 62% of consumers feel they have a relationship with a brand

Meet the speakers

Daniel Hochuli

Regional Content Solutions Manager, Asia Pacific & China


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Upali Dasgupta

Marketing Director, Asia


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