How content shapes brand experiences
Discover how brands can stay “human” as businesses pivot to be digital-first, and the role that content plays.
Available on demand
Research shows that content directly impacts the way customers feel about a brand.
Hear from Daniel Hochuli, Regional Content Solutions Manager, Asia Pacific & China at LinkedIn on the instrumental role that content plays in shaping meaningful brand experiences.
Insights you’ll explore:
- 60% of us use the same type of emotional language for our favourite brands as we do family, friends and pets. Words like HAPPY, ADORE, LOVE...
- 44% of people would recommend a product or brand to others based on emotional criteria
- 62% of consumers feel they have a relationship with a brand