WEBINAR
How content shapes brand experiences
Discover how brands can stay “human” as businesses pivot to be digital-first, and the role that content plays.
Research shows that content directly impacts the way customers feel about a brand.
Hear from Daniel Hochuli, Regional Content Solutions Manager, Asia Pacific & China at LinkedIn on the instrumental role that content plays in shaping meaningful brand experiences.
Insights you’ll explore:
- 60% of us use the same type of emotional language for our favourite brands as we do family, friends and pets. Words like HAPPY, ADORE, LOVE...
- 44% of people would recommend a product or brand to others based on emotional criteria
- 62% of consumers feel they have a relationship with a brand
Meet the speakers
Daniel Hochuli
Regional Content Solutions Manager, Asia Pacific & China
Daniel Hochuli
Regional Content Solutions Manager, Asia Pacific & China
Daniel leads LinkedIn’s LMS Content Solutions team across APAC and China. He is currently an active committee lead for the IAB in South-East Asia and board member of the Asian Content Marketing Association (ACMA). His role at LinkedIn is to drive the education, consultancy, evangelism and execution of content and marketing tactics to LinkedIn’s premier customers across the region.
In his previous role, Daniel was Head of Content Strategy for the award-winning team at King Content, APAC’s largest content marketing agency; and is a regular contributor to industry rags such as Mumbrellaand The Content Marketing Institute. Daniel has also lectured on invitation at the University of New South Wales, ESSEC and Singapore’s SMU on the discipline of content marketing.
Daniel has written marketing strategies for and been a consultant to many industry-leading corporations including Lamborghini, IBM, Alibaba Cloud, PwC, Chartered Accountants, LG, Changi Airport, Infosys, Macquarie University, Standard Chartered, Redhat, Johnson & Johnson, Citi Bank, Audi, Philips, Infosys, National Australia Bank (NAB), Pfizer, Mundipharma, and Samsung.
Upali Dasgupta
Marketing Director, Asia
Sitecore
Upali Dasgupta
Marketing Director, Asia
Sitecore
Upali Dasgupta is the regional marketing director for Sitecore in Asia. She leads the regional marketing strategy, partnering with sales to create demand, increase product adoption and create brand awareness for Sitecore and its suite of products. She has over 14 years of experience across brand, product and field marketing in the technology and telecom verticals.