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How to use design and UX for better CX

Displaying complex data in a beautiful way

Available on demand

APM Terminals, part of A.P.Moller-Maersk, operates one of the world’s most comprehensive port and integrated inland service networks with over 22,000 employees, a network of 76 ports, and over 100 inland services locations globally.

Built on Sitecore 9 by longtime Sitecore partner, Codehouse, the website has been designed to deliver the same high level of service and customer experience that APM Terminals' employees around the world deliver to their customers on a daily basis. In this webinar, we'll cover:

  • How to conduct a user-centred design process in a global business, engaging with end-user stakeholders remotely to create useful personas.
  • How design techniques traditionally used in B2C can also be used in B2B with great results.
  • The importance of building a design system, a toolkit for ensuring consistency in the design of every new feature and website to be created.
  • How to present data-heavy content, such as tables and charts, in effective ways across various device sizes.
  • How using animation can keep visitors engaged and encourage them to take action.

About the presenter

Shaun Miller

Digital Experience and UX Consultant


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