Demystify how organisations define and plan their content strategy and learn how to measure the true cost and ROI of content.
Available on demand
Marketing has never been under more pressure to demonstrate organisational impact. At the same time, content marketing has become a catch-all term applied to a huge range of distinct activities and objectives.
Join this webinar to demystify how organisations define and plan their content strategy and learn how to measure the true cost and ROI of content.We will cover:
What should a content marketing budget include?
Hidden content costs that drive up the true cost of content
Content repurposing VS content creation for better ROI
Measuring your content ROI with Sitecore Content Hub
Vicki has over 20 years of experience in the area of customer experience and content management. She worked with numerous CX, DAM and content management solutions and have collaborated with various organisations in a vast range of industries; helping them develop their digital asset and content management strategy and vision.
Ashish leads the Digital Customer experience practice at Capgemini across Southeast Asia, Hong Kong & Taiwan.
He has a passion to orchestrate Experience Design, Consulting, Architecture and Technology capabilities; all in a strong collaborative model to help clients create experiences that build relationships. Ashish have also led transformational programs from vision to execution for some of the world’s best brands in Retail, Telecom, Media & Entertainment as well as for the Public Sector.