WEBINAR

Measuring the true cost and ROI of content

Demystify how organisations define and plan their content strategy and learn how to measure the true cost and ROI of content.

Available on demand

Marketing has never been under more pressure to demonstrate organisational impact. At the same time, content marketing has become a catch-all term applied to a huge range of distinct activities and objectives.

Join this webinar to demystify how organisations define and plan their content strategy and learn how to measure the true cost and ROI of content.We will cover:

  • What should a content marketing budget include?
  • Hidden content costs that drive up the true cost of content
  • Content repurposing VS content creation for better ROI
  • Measuring your content ROI with Sitecore Content Hub

Meet the speakers

Victoria Bednjacic

Content Hub Specialist

Sitecore

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Ashish Gupta

Digital Customer Experience Practice Lead

Capgemini

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