Explore real life use cases on how brands deliver exceptional omnichannel experiences, enabled by technology.
Available on demand
We now live in a truly connected world, where brands and their consumers engage across a series of seamlessly interconnected touchpoints; some physical, some digital and some human. Rarely can a great, truly differentiated experience be delivered via a single channel.
In this session, Jonathan Cummings will explore how brands are designing seamless physical, human and digital experiences, enabled by technology. Jonathan will showcase ground-breaking case studies from brands such as Singtel, BMW and Kit Kat as well as retail destinations including K11 Musea.
Jonathan leads Landor & FITCH(a WPP company)across Greater China, a rapidly growing region within the world’s largest brand consultancy network.
Landor and FITCH is widely acknowledged as the leading brand consultancies in the region. FITCH Hong Kong, which Jonathan founded in 2009, enjoys a particularly strong reputation for developing ground-breaking technology enabled brand experiences. FITCH HKwon Brand Consultancy of the Year awards in 2014, 15 and 16,deliveringinnovative work for clients including Swire Properties, SingTel, Nord Anglia Education, Hasbro, Chow Tai Fook and Bulgari. The team have also been responsible for the creation of significant technology driven brands including automotive disruptor Lynk & Co, Now Health and Dream Cruises. A particular highlight for Jonathan is the creation of MXP, the multi-award-winning experience technology platform drives superior experience major destinations including Dubai Airports, Swire’s Pacific Place and New World Development’sK11 Musea.
Alongside his role at Landor & FITCH, Jonathan is a Director of Cricket HK, the national sports body governing cricket in Hong Kong, an advisor to the Board of Ethiopian fashion brand ENZI and also to racing driver Dan Wells. He also created possibly the world’s largest dragon boat team that exists primarily to raise funds for the Cambodian Children’s Fund.
Upali Dasgupta is the regional marketing director for Sitecore in Asia. She leads the regional marketing strategy, partnering with sales to create demand, increase product adoption and create brand awareness for Sitecore and its suite of products. She has over 14 years of experience across brand, product and field marketing in the technology and telecom verticals.