Rethinking marketing content management in current times
Discover the role of content in a changing marketing mix and some principles and best practices of content management in current times.
Available on demand
Brands across Asia are re-evaluating their marketing mix and go-to-market strategy. Some have stopped advertising; some are advertising even more, and some have changed their go-to-market message.
In this webinar, we will look at the role of content in a changing marketing mix and some principles and best practices of content management in current times.
The webinar will cover:
The role of content in the new marketing mix
Content marketing best practices in Asia
Content management challenges in a remote work world
Vicki has worked in area of content management and customer experience management for over 20 years. During this time she has worked with a number of CX, DAM and content management solutions and has collaborated with various organisations in a range of industries to develop their digital asset and content management strategy and vision.
Simon Kearney runs communicatons and content marketing agency Click2View in Singapore which is focused on creating content for B2B brands. He was a journalist for many years in Australia where he worked for The Australian newspaper and the News Ltd Sunday titles in Sydney and Canberra as their syndicated political editor.
