Disrupted by the effects of a global pandemic, businesses have turned to cloud-based tools to take over their institutional processes. However, many companies now realise that these processes are not sufficient to create and distribute their content at scale, especially with reduced resources.
Content management – from ideation through to final distribution – requires compliance and streamlined processes. To achieve this, marketers need an accessible, secure and interconnected hub at the core of their MarTech stack that facilitates automated distribution to end channels.
In this webinar, Andrew Lomas from Creative Folks will cover:
Rethinking content management in current times
Why content matters in today’s business environment
How to re-approach content processes and tools needed to respond post-pandemic
How Sitecore Content Hub™ is the key to delivering content management at scale
Hosted by Andrew Birmingham, Managing Director and Editor-in-Chief at Which-50 Media
Andrew has spent his career helping marketers and content creators solve problems using technology. He has worked with creative agencies, publishing houses, and corporate marketing teams to optimisemarketing and content operations through technology and process re-engineering.
Andrew Birmingham is the editor-in-chief of Which-50. He is the former associate publisher of The Australian Financial Review and remains a contributing editor. During his career he has reported on the Australian media, technology, finance, life science, and related sectors over a period spanning 20 years. His work has been published by The AFR, The Australian, The Sydney Morning Herald, The Age, MIS, Computerworld, CIO, ARN, and CRN Australia.
